This is the new Yaris SR, which as of today becomes the flagship Yaris model and also the genesis of a new sporty sub-brand for Toyota, which in recent years, and in spite of its F1 team, has shown utter disdain for anything approaching sporty or high-performance models.
And in keeping with the corporate way, the Yaris SR isn't really sporting at all. In fact, SR stands for Sporting and Refined, which sounds a bit limp-wristed compared to the likes of Opel;s rip-snorting OPC range, or Renault's high-amp RenaultSport.
There will be a 1.8-litre, 130bhp VVTi petrol engine available in the Yaris SR, but it'll be strictly special order only in Ireland and we doubt that Toyota will sell more than a handful here. But the SR brand runs wider than that; the subtle bodykit and sportier wheels and tyres will be available across the Yaris range and you can expect to see Auris and Avensis SR models shortly as well. Probably not Prius SR though...
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