This is the Chevrolet Trax, one of three small car concepts that Chevrolet will unveil next week at the New York Auto Show. Obviously, with its size and 1.0-litre engine, it previews the replacement for the current Matiz, but its significance runs deeper.
Behind the marketing ploy of letting potential buyers vote for which of the three body styles they'd most like to see make production (on www.vote4chevrolet.com) GM will also be using the vote to gauge North American reaction to this size of car. US customer have traditionally shunned the small cars that Europeans adore, but if the reaction is positive, and the current trend on both fuel prices and growing eco-friendliness continues, then the Trax could become a significant seller in the US. American car buyers have recently been 'down-sizing' into smaller, more Euro-sized cars, and the Opel Astra will shortly be going on sale state-side, with a Saturn badge.
Voting starts on April 4th.
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