Wednesday, March 14, 2007

Punto No.1 in Europe. Again.




For all those of us who had the sack-cloth and ashes ready and waiting a year or so ago, poised for Fiat to gently tip over and plummet into the abyss of bankruptcy, this is still a bit of a shock. Fiat was, for a while there, the most financially unhealthy car company we've ever seen (expect possibly MG Rover, which had cash reserves of about 50p when it died) yet somehow, against every Vegas odd going, the Italians pulled it back from the brink and now, Fiat's in rude good health, making profits of almost €5-million a day. Every day.

And it's mostly thanks to this, the Grand Punto which was bought by a total of 66,624 customers across Europe in January and February, making it the best-selling car overall. The smaller Panda made a contribution too, selling 45,765 units. Now, we wait with baited breath to see if the new Bravo can continue this remarkable resurgence. It goes on sale here in June.

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